UBC C+CP

For UBC’s Campus+Community Planning, we developed a visual identity using shapes, patterns, and textures inspired by campus buildings, landscapes, and communities. The system, guided by the concept “Shaping Space,” creates flexible, dynamic compositions that evoke functionality, connectivity, and creativity. This identity refresh strengthens the department’s presence while upholding the UBC brand, providing a cohesive framework for communications and materials. Designed to evolve over time, it equips the team to create visually engaging, consistent, and flexible experiences that reflect collaboration, sustainability, and the forward-thinking spirit of UBC.

Client:
UBC Campus+Community Planning

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